The legendary Decepticon leader
The world's first "living"
New Arrivals
Optimus Prime Fallen Leader
TRANSFORMERS: The Movie 40th Anniversary Edition
Buzz Lightyear Robot
30th Anniversary Limited Edition
Flagship Megatron
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Discover Your Robot Series
Mini Series
- Smart robot that moves and talks
- Create custom actions with studio online.
- Universal Mini Base fits all Mini Robots.
- Officially licensed with real movie voices.
Flagship Series
- Faithfully recreated on-screen appearance
- Fully automatic transformation
- Authentic voice lines, officially licensed
- Voice/app control & custom actions
SNK Series
- Buildable Mini Robot kit
- Authentic Metal Slug design
- Arcade motion & sound
- Programmable robotic actions
Performance Series
- Walks, talks and responds via voice or app
- Custom actions through programming
- Powered by Robosen’s advanced robotics
- Great for family fun
What the Media Says
The Transformers' leader of the Autobots, Optimus Prime, has become a reality in technology today.
More than just a toy, this cool bot uses a range of microchips, motors and cutting-edge robotics to automatically and seamlessly transform from a remote controlled truck into an autobot.
If you're a fan of Transformers, this high-tech, fully functional model can do everything but battle Decepticons
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